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Is Your Marketing Biased? Financial Regulators Are About To Start Checking

Por: Forbes Business December 07, 2022

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Financial marketing will now be tested for bias by regulators. Here's how to ensure your marketing ... [+] meets standards. Illustration: gettyimages.com/KUBKOO Let’s say you’re a lender seeking to market a new credit card. You decide to buy ads on MSNBC, a TV network whose viewership is around 70% White and 8% Hispanic (in contrast to the overall U.S. population, which is 59% White and 19% Hispanic). Alternatively, you decide to use an... + full article



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