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Who are the eager beaver holiday shoppers unhindered by inflation? Gen Z

Por: CNN Business December 04, 2022

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New York CNNBusiness  —  There’s at least one group of shoppers excitedly hitting malls this holiday season — and they don’t seem to be too bothered about pesky inflation eating into their discretionary dollars. They’re Gen Z. And the way they shop matters. This cohort of consumers born between 1997 and 2012 is among the fastest-growing groups in the country, along with Millennials. Together, this demographic is expected to grow to... + full article



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