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The Fastest-Growing Audiences On TV Are For Women’s Sports

Por: Forbes Business November 29, 2022

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Portland Thorns FC forward Sophia Smith (9) receives the MVP trophy after the NWSL championship ... [+] soccer match against the Kansas City Current.Copyright 2022 The Associated Press. All rights reserved. At a time when viewership for live TV is shrinking, there’s one notable growth area: women’s sports. Long an afterthought to men’s sports, women’s sports have seen huge gains in viewership in recent years, albeit from very small... + full article



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