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Surprise: Dollar Tree's $1.25 price strategy is actually working

Por: CNN Business November 24, 2022

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New York CNN Business  —  When Dollar Tree said it would raise prices to $1.25 after 35 years sticking to $1, some and industry analysts the decision. A year later, the controversial move appears to be paying off. Higher prices have added to Dollar Tree’s sales. The switch has also allowed the company to introduce merchandise it couldn’t previously sell because of its $1 price constraint, helping it draw new shoppers. Other companies... + full article



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