Por: Forbes Business November 17, 2022
Juan Isaza is Vice-President of Strategy and Innovation at Latina and the President of DDB Mexico. getty The discussion is decades old: Is it possible to have outstanding creativity and at the same time produce sales results? For some marketers, creativity has been historically seen as a nice to have—an attractive accessory but not necessarily the tool to mobilize consumers toward the brand. The game changer was the research carried out by Les... + full article
Forbes USA Business November 21, 2022
When it comes to studying the nation’s shoplifting epidemic, Richelle Ross and Diego Rodriguez have a front-row seat. Working under the guidance of Read Hayes, a research scientist and criminologist at University of Florida, they are part of the . It’s located in a high-tech... + más
‘Exhausted’ by an endless tide of shoplifting: Dem Latino supermarket owners reveal why they support Lee Zeldin | New York Post
Landmark Bio opens cell and gene therapy manufacturing center in Watertown | The Boston Globe
Business Insider USA Business November 11, 2022
Recess, an experiential marketing platform, just raised $5 million in Series A funding led by Data Point Capital and Spring Mountain Capital, bringing its total fundraise to $11.5 million, the company said. Founded in 2016, 20-person Recess is a self-service platform that... + más
When is the 'Below Deck Adventure' release date? Where to watch and stream | Newsweek
At Least 5 Dead After Boat Collides With Cuban Coast Guard Ship: Cuban Media | NBC 6 South Florida
Forbes USA Business November 11, 2022
Trinity Nguyen, VP of Marketing at . getty Every B2B marketer is trying to solve the same problem: how to bring in more pipeline with lower costs. Naturally, marketers deal with many challenges that keep them from hitting their pipeline goals. On a macro level, pipeline... + más
Influencer marketing stats: How creators have impacted businesses in 2021 | Business Insider
Business Insider USA Tech October 15, 2022
Many marketers had long underestimated the value of creators in their marketing mix. That's no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. The creator... + más
How to make money on Snapchat, according to creators | Business Insider
Forbes USA Business October 11, 2022
When marketers leverage user-generated content, it is to ensure the target audience that their feedback and opinions are being considered. That means being open to more customer reviews, comments or any other type of feedback. Having an SEO-friendly program and spreading content... + más
HomeKit Weekly: TP-Link Kasa Smart Plug Mini is a great value for HomeKit smart plugs | 9to5Mac
Business Insider USA Entertainment October 04, 2022
TikTok is an essential promotional tool for music artists and record labels.Songs can rise up organically on the app even if they've been for decades. Marketers can also to help a song take off, sparking a wave of user-generated posts from their fans. And some artists even... + más
TikTok politics: Candidates turn to it 'for better or worse' | WPLG Local 10
TikTok politics: Candidates turn to it 'for better or worse' | Associated Press
Business Insider USA Tech September 24, 2022
Under the Influence: New Study Shows Black Influencers Make 35 Percent Less Than White Counterparts | The Root
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