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Nostalgia-Fueled Brand Collaborations Bring Back ’90s & Y2K Aesthetics

Por: Forbes Life November 17, 2022

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Jewelry brand Dannijo teamed up with Soulboost, the sparkling water beverage, to offer a ... [+] limited-edition Mood Ring that capitalizes on the nostalgia trend and raises money for a non-profit.SOULBOOST X DANNIJO The psychology behind nostalgia marketing is simple: brands provoke emotions and evoke memories by confronting consumers with the past, leading to an emotional reaction and purchase. According to , eight in 10 internet users say... + full article



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