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So you want to make money selling things on TikTok? Do this, internal memos say.

Por: MarketWatch Business November 15, 2022

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But it looks like TikTok’s ongoing pivot from social to shopping won’t leave much room for this sort of spontaneity. In memos obtained by MarketWatch that were aimed at current commerce creators based in Southeast Asia and the U.K., the company offered a slew of suggestions and scripts meant to maximize their viewers’ spending habits, along with strict rules governing their behavior on camera. TikTok Shop, the app’s commerce platform,... + full article



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