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B2B Leaders Are Bracing For Economic Upheaval

Por: Forbes Tech November 10, 2022

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What does 2023 hold for B2B marketing and sales? And what would you do differently if you knew? Forrester analysts with expertise that touches all portions of the B2B revenue engine — marketing, sales, and product — put our heads together to answer these questions. To begin, we had to set a backdrop for 2023, and one thing that was clear is that B2B leaders are bracing for economic upheaval. Concerns about inflation, higher interest rates,... + full article



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