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Apple's ad business is quietly expanding into streaming ads and sponsorship, as it pitches $4 million packages for Major League Soccer

Por: Business Insider Entertainment November 07, 2022

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Apple's is set to expand beyond the App Store when Apple TV begins broadcasting Major League Soccer for ten seasons beginning February 2023  — a global deal that is costing Apple $250 million per season. In a first for the company, Apple is selling traditional TV commercials against its telecasts of MLS games, as well as other sponsorship integrations like digital billboards that appear during programming, people familiar with the... + full article



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