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Victoria's Secret to buy online startup Adore Me for $400M

Por: Associated Press Life November 02, 2022

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NEW YORK (AP) — Victoria’s Secret & Co. said Tuesday it has signed a definitive agreement to acquire Adore Me Inc., a lingerie startup known for its wide array of sizes, for $400 million in cash.The move comes as Victoria’s Secret aims to become more inclusive and diversify beyond its sexy image of thongs and other come-hither lingerie.The deal is expect to close by the end of January, subject to customary closing conditions and regulatory... + full article



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