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Ex-Klaviyo engineer launches startup to personalize retail, events

Por: The Boston Globe Tech November 01, 2022

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Walk into Trillium in the Seaport District, and the bartender probably doesn’t know if you’re a regular, you’re visiting from out of town, or you prefer IPAs or pale ales.That’s a problem, according to Andrew Smith, who spent nearly four years working in sales at Boston-based marketing tech firm Klaviyo. Now he’s founded a company, backed by the chief executive of his former employer, to solve it.Smith came up with the idea for Swapt... + full article



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