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The Happy Meal inventor says McDonald's didn't want it at first

Por: CNN Business October 29, 2022

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New York CNN Business  —  McDonald’s said this week that it sold half of its new in just four days. But four decades ago, when the first Happy Meal debuted, the company didn’t quite get it. “They were reluctant a little bit. They didn’t immediately embrace it,” Bob Bernstein, an advertising executive who created the Happy Meal in the late 1970s, said in a video interview from his Kansas City office, which is decked out with Happy... + full article



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