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Why am I seeing that political ad? Check your ‘Trump resistance’ score.

Por: The Boston Globe Nation October 23, 2022

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In the lead-up to the 2020 presidential election, a voter analytics firm called PredictWise came up with a novel approach to help Democratic campaigns target persuadable Republicans: “COVID concern” scores.To create the scores, the company first analyzed an immense data set showing the cellphone locations of tens of millions of Americans during the initial lockdown months of the pandemic. Then it ranked people based on their travel... + full article



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