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Tupperware wants to jump from grandma's cupboard into the cool kids' homes

Por: CNN Business October 22, 2022

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New York CNNBusiness  —  Tupperware wants to be where the cool kids play. The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. But to get on their radar, Tupperware has to show up in ways that matter to younger shoppers. That means shedding its throwback to its Mad Men-era image, and positioning Tupperware products... + full article



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