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Established In The 1960s, Central Coast J.Lohr Vineyards And Vines Plans For The Next Decade’s Competition, Drought And Marketing To Gen X

Por: Forbes Life October 18, 2022

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J. Lohr started out in the 1960s in California's Central Coast a decade before the state's wine ... [+] revolution.J. Lohr Back in the 1960s, Jerry Lohr, who had been raised on a North Dakota farm, sought vineyard land in the state’s Central Coast area at a time when Napa Valley was just starting to experiment with what led to the California Wine Revolution of the 1970s, when Lohr began planting Cabernet Sauvignon in Monterey’s... + full article



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