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GM tests limits of Cadillac’s brand power with $300,000 Celestiq electric car

Por: CNBC Business October 18, 2022

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2024 Cadillac CelestiqCadillacDETROIT – Cadillac is testing the limits of its brand allure and pricing power with the 2024 Celestiq – a large, bespoke electric car that will start at more than $300,000.The vehicle – unveiled Monday night – launches the brand into the ultra-luxury segment against the likes of Bentley and Rolls-Royce. It's something no American brand has successfully done in modern times.Executives say the vehicle is... + full article



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