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In its search for a race sponsor, BAA may well put the Boston Marathon’s name up for sale

Por: The Boston Globe Sports October 13, 2022

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The Boston Marathon’s search for a new primary sponsor might also lead to a new name.Such as “The Dunkin’ Boston Marathon.”Or perhaps “The Boston Marathon presented by Moderna.”Those are only hypotheticals, but with after next April’s race, the Boston Athletic Association may be headed for a very real crossroads between the event’s long-term financial security and a tweak to its 135-year-old name.“If we go back in time, John... + full article



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