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Poll finds campaigns increasingly must advertise on streaming to reach voters

Por: The Hill Politics October 12, 2022

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Most registered voters no longer have traditional television subscriptions, prompting a need for campaigns to increasingly shift advertising to streaming, according to a new Samba TV-HarrisX survey. The poll found that only 49 percent of registered voters nationwide have traditional TV subscriptions, and the figure falls to 39 percent in 10 key battleground states. The pollsters also looked at respondents’ social media use, finding that... + full article



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