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Council Post: How To Cultivate Synergy In A House Of Brands

Por: Forbes Business October 12, 2022

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Joe Mozden, Jr. is CEO of , the trusted leader for video creation, management solutions as well as virtual and hybrid events. getty IBM, Toyota, Google, Dove, FedEx, Tide, Chobani—these are all brands, but some are associated with a company, while others are often associated with a product. Respectively, these examples illustrate two very different approaches to brand management: one approach is centralized (under a company name) and the... + full article



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