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College athletics sees surge in nonprofits paying players

Por: ABC News Business October 01, 2022

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The new world of college athletes getting paid for endorsements has created a rapidly expanding pop-up industry: Brand new nonprofits that set up athletes to promote charities for a fee.The nonprofits are pitched as feel-good partnerships, but they also raise questions. Is their mission to support charities and their communities or do they exist primarily to funnel money to athletes — in some cases tens of thousands of dollars — and give a... + full article



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