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A Neon Sign Provocatively Installed On A Primeval Mountainside Shows The Urgency Of Long-Term Thinking

Por: Forbes Life September 30, 2022

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Last weekend, a big rig hauled nine words up the side of a mountain. The words were laden with meaning, but that was not the reason why a diesel truck was needed. The vehicle was necessary because the words were rendered in neon on a sign large enough to be read across a valley, and the destination, an eleven-thousand-foot plateau in Nevada’s Great Basin, had no running electricity. Gaffing was required, as was an industrial-strength... + full article



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