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Sports gambling opportunities for marketers

Por: Business Insider Tech September 30, 2022

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The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences. Legalized sports gambling in the US will generate $2.1 billion in revenues this year. Insider Intelligence The American... + full article



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