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Why free swag at bars, hotels is so important to brands

Por: Portland Press Herald Business September 29, 2022

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Chances are if you’ve been to a great restaurant, bar or hotel, you’ve snagged a coaster, matchbook, napkin or card key. Mementoes like these are talismans that help us remember what a fun experience we had. You may hesitate before you pocket the swag, wondering if doing so is OK. Worry not: Hospitality industry folks say they’re delighted when people feel compelled to take one of these as a keepsake. You might consider a return visit,... + full article



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