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Excellent CX requires proper organizational structure and team setup

Por: Business Insider Tech September 27, 2022

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Critical as it is, customer experience (CX) wouldn't offer competitive differentiation if every brand was successful at delivering strong CX—and sometimes companies can get in their own way. For one, many are organized in a product- or channel-centric way, hamstringing their ability to easily reorganize to foster good CX. Great customer experience (CX) leads customers to make more purchases from companies across all industries. Insider... + full article



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