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Kellogg's wants you to add water to its new cereal

Por: CNN Business September 27, 2022

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New York CNN Business  —  Kellogg’s wants you to add water to its new . Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with . But the instabowls also contain milk powder. When you add cold water and stir, the milk rehydrates and voila: instant milk and cereal. This is the “first time that we’re able to give consumers the opportunity to have a... + full article



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