Por: CNBC Business September 26, 2022
In this articleA Peloton exercise bike is seen after the ringing of the opening bell for the company's IPO at the Nasdaq Market site in New York City, New York, U.S., September 26, 2019.Shannon Stapleton Reuters Chief Marketing Officer Dara Treseder is leaving the company, just Treseder, whose last day will be Oct. 4, is leaving for a position at Autodesk. At Peloton, she oversaw marketing and membership, reporting directly to CEO Barry... + full article
Fox Business USA Business September 26, 2022
Check out what's clicking on FoxBusiness.com Dara Treseder, senior vice president and global head of marketing, communications and membership, is exiting the fitness giant to become the chief marketing officer of design software provider AutoDesk. Treseder is exiting the... + más
What Happened To Peloton’s CMO Dara Treseder And The Wellness Industry At Large? | Forbes
Time for someone else to ride the Peloton bike? | CNN
The Root USA Business September 24, 2022
We’ve been reporting on ways major companies have gotten it all the way wrong when it comes to culturally sensitive marketing. (We see you, Walmart.) And while it might be too late for those companies to get it right this year, with the right guidance, they can put a more... + más
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Business Insider USA Tech September 24, 2022
Many marketers had long underestimated the value of creators in their marketing mix. That's no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. The creator... + más
How to make money on Snapchat, according to creators | Business Insider
Under the Influence: New Study Shows Black Influencers Make 35 Percent Less Than White Counterparts | The Root
CNN USA Business September 23, 2022
New York CNN Business — Peloton formally unveiled its high-priced new rowing machine Tuesday. But the company is still facing rough currents as it struggles to find its way into more friendly stock market waters. Shares of Peloton are down a staggering 70% this year.... + más
Peloton expands Bike rental program nationwide | CNBC
What do you get when you combine an iPad and an e-bike? | Ars Technica
CNBC USA Life September 22, 2022
In this articleA Peloton stationary bike for sale at the company's showroom in Dedham, Massachusetts, U.S., on Wednesday, Feb. 3, 2021.Adam Glanzman Bloomberg Getty Images will expand its rental program nationally, the company said Tuesday.The announcement came a day after... + más
No gimmicks, no problems: The low-fuss, reasonably priced e-bike | Ars Technica
10 WBNS USA Nation September 21, 2022
NEW YORK — Is your stationary bike lonely? is making it a friend, but it'll cost you. The high-end exercise equipment company announced Tuesday that it is adding a rowing machine to its lineup of interactive stationary bikes and treadmills. The Peloton Row starts at... + más
Peloton to sell its bikes on Amazon in bid to reverse slump | ABC News
If everyone bicycled like the Danes, we’d avoid a UK’s worth of emissions | Ars Technica
ABC News USA Business September 19, 2022
NEW YORK -- Peloton's high-end exercise bikes and other gear will now be able to be bought on in the U.S., a partnership aimed at boosting the fitness company's sales that have languished since the easing of pandemic lockdowns.“We want to meet consumers where they... + más
California says Amazon ruined online shopping, sues it for driving up prices | Ars Technica
California sues Amazon, alleging antitrust law violations | ABC News
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