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The Collab Conundrum: After the Devastation of Astroworld, Should There Be Travis Scott Collabs?

Por: The Root Entertainment September 24, 2022

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As any entrepreneur will tell you, risks are a requisite part of doing business. But collaborations between celebrities and major brands are rife with potential liabilities, as, in order for a partnership to succeed, each party must maintain its appeal to the purchasing public. So, what happens to a collab when a celebrity’s brand is not only comprised, but at the center of a crisis?nnThis is the conundrum now being faced by Dior, which had... + full article



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