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Pumpkin spice treats, Oktoberfest brews arriving in August — ready or not

Por: Chicago Sun Times Life September 24, 2022

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If it’s August, it must be time to flood the market with pumpkin spice-flavored goodies. Too early, you say, with fall still several weeks away?Too bad.Consumers can expect a lot more fall-themed products to arrive on shelves earlier than ever this year, due to the uncertainty created by ongoing supply chain issues, says Timothy Calkins, a marketing professor at Northwestern University’s Kellogg School of Management.“A lot of manufacturers... + full article



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