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This iconic bar of soap, with two weird claims to fame, has stuck around for nearly 150 years

Por: CNN Business September 24, 2022

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New York CNNBusiness  —  Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, sitting on the shelf. This iconic cake of soap, invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: “It Floats” and it’s “99+44⁄100% Pure.” The... + full article



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