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As TikTok eats the world, YouTube makes a bid for creators' hearts — and wallets

Por: Los Angeles Times Business September 24, 2022

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Gathered in the company’s historic Spruce Goose hangar Tuesday morning, a host of YouTube leaders laid out a roadmap for the platform’s evolving relationship with both video creators and the music industry, announcing new monetization tools and industry partnerships in the cavernous event space where Howard Hughes once built a massive wooden airplane. But while the tech executives seemed eager to outline their plans for the future of the... + full article



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