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Inside how Cash App is redefining company merch with an in-house fashion line that includes $300 ponchos and handmade crochet cardigans

Por: Business Insider Business September 22, 2022

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Cash App is outfitting its customers to drum up brand loyalty as it looks to compete in an increasingly competitive financial app landscape. Companies habitually settle on practical merchandise such as t-shirts and baseball caps for their loyal customer base. But there's always a handful that deviate from the normal so-called swag in hopes of leaving a more lasting impression — think of the legendary Wall Street banker bag that has... + full article



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