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Meet Joe Johnson, the Chicago Cubs fan behind Obvious Shirts, a T-shirt company built on one-liners, a love of baseball and a little luck: ‘It worked. I can’t believe it.’

Por: Chicago Tribune Sports June 24, 2021

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Nestled beneath the Red Line in the shadows of Wrigley Field, an inconspicuous house blends into the Wrigleyville neighborhood.Concrete steps in the backyard lead down to the basement entrance where more than 8,000 T-shirts fill the room, stacked in columns that embody organized chaos. What began with a one-off T-shirt creation worn to a Chicago Cubs game six years ago developed into a thriving company. Known for witty one-liners, Obvious Shirts... + full article



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