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Combine Chrysler, Fiat, Peugeot and You Get Stellantis. Stella-What?

Por: The Wall Street Journal Business January 19, 2021

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The of Fiat Chrysler Automobiles NV and Peugeot maker PSA Group made a debut on the Paris and Milan stock exchanges Monday and will start trading Tuesday on the New York Stock Exchange under the name Stellantis. Stella-what? The new name has puzzled car-industry experts, dealers and customers since its . Why not one or several of the group’s brands, like Jeep, Dodge, Alfa Romeo and Maserati? The name rang like “a product to ease stomach... + full article



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