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Chipotle’s Gen Z Hiring Strategy: More Than Just Money

Por: MarketWatch Business January 27, 2024

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To attract Gen Zers, Chipotle is rolling out a plan that helps workers pay off student loans while saving for retirement, a debit card to help them build credit, and broader access to mental-health resources and financial education. Chipotle noted that Gen-Zers “are experiencing notable financial challenges,” from credit-card debt to “not feel[ing] confident managing their money.” Gen Zers are likelier to job-hop than older cohorts.... + full article



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