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After Dylan Mulvaney controversy, Bud Light aims for comeback this Super Bowl

Por: CBS News Business January 26, 2024

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Paley Center exhibit showcases Super Bowl memorabilia, entertainment Bud Light is returning to the Super Bowl in 2024 with a humorous ad that will feature what it fan-favorite characters. The much-watched sports event is a chance for the beer to court customers it may have lost last year during a involving a social media promo featuring transgender TikTok star Dylan Mulvaney. The single post sparked a bruising boycott that caused sales to... + full article



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