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How Michigan turned a scandal into a marketing opportunity

Por: MarketWatch Business January 11, 2024

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“Obviously, the Michigan fanbase being so engaged and passionate and fiery about the decisions that were made, and the way the conference was handling it—the way the media was running with it, it really did kind of invoke that kind of ‘us against everybody’ type of mentality,” Jared Wangler, who spearheaded the campaign, tells Front Office Sports. Wangler is a football team alum and co-founder of Valiant Management Group, which runs... + full article



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