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TikTok Plans Holiday Discounts, Bringing Amazon Price War

Por: Time Business September 17, 2023

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TikTok plans to offer steep holiday discounts in a monthlong campaign that will begin in late October, according to documents reviewed by Bloomberg. The social media app aims to lure inflation-battered shoppers to its new online marketplace, taking the first shot in a price war with established competitors Amazon.com Inc. and Walmart Inc. TikTok, owned by Beijing-based ByteDance Ltd., is hosting training sessions next week with merchants selling... + full article



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