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Modelo Especial widens sales gap over Bud Light in wake of Dylan Mulvaney fiasco

Por: New York Post Business August 28, 2023

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Modelo Especial, the nation’s new king of beers, continued to outsell Bud Light after its disastrous tie-up with trans influencer Dylan Mulvaney, according to the latest data. The Mexican beer widened its lead in year-to-date sales over Bud Light, accounting for 8.4% of beer sales in stores through Aug. 19, compared to Bud Light’s 8.2% share, Bump Williams Consulting and NielsonIQ reported Monday.  “More consumers are buying Modelo more... + full article



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