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‘Barbie’ success boosts rivals in battered toy industry: ‘Pink tide is lifting in toyland’

Por: New York Post Business August 02, 2023

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Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers that sell any product featuring Barbie’s signature pink color, The Post has learned.  “There is a big trickle down when the $1 billion Barbie brand does well,” said Jay Foreman, chief executive of Basic Fun, which makes and Lite Brite. “There’s... + full article



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