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Advertisers Embrace TikTok at Cannes Despite Threat of Bans

Por: Time World June 23, 2023

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TikTok Inc.’s political troubles seemed far away in Cannes, where advertising executives swarmed the short video app’s booth at a week-long industry extravaganza in Southern France. The company opened a pop-up stage at the glitzy Carlton hotel, its largest presence to date at the Cannes Lions International Festival of Creativity. Under a marquee where visitors listened to a live DJ and sipped rosé, marketers showed little concern over the... + full article



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