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Consumers fight back, with some success, against brands gone woke

Por: The Hill Business May 31, 2023

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At a recent baseball game, I watched a fellow Cubs fan facing a dilemma at Nationals Park in Washington. No, it wasn’t the dilemma of whether to cheer another meltdown by a Cubs pitcher — it was the beer vendor, who was handing him a Bud Light. The vendor had only Bud Lights left…for a good reason. The company is  due to a consumer backlash. With a pained look, the obviously thirsty fan declined and headed for the concourse looking for... + full article



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