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Weight-loss app Noom was all about mindfulness. Now it wants to sell you costly diet drugs

Por: Los Angeles Times Business May 25, 2023

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Noom Inc., a startup that for years has touted a psychological path to weight loss, is now ready to add drugs to the equation. After a pilot last year, the company is launching its Noom Med option that will include prescriptions for obesity drugs such as Novo Nordisk’s Wegovy for about $120 a month. It’s the latest weight-loss company to join the lifestyle-focused industry’s push into using highly effective, costly GLP-1 obesity drugs to... + full article



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