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Anheuser-Busch CEO speaks on Bud Light partnership backlash in investor call

Por: 10 WBNS Nation May 10, 2023

Bud Light's parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand . But Anheuser-Busch InBev CEO Michel Doukeris also downplayed the impact of the backlash, saying Bud Light's U.S. sales declines in the first three weeks of April represented only 1% of InBev's global volumes. Doukeris also said the company sees signs that Bud Light... + full article



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