Por: ABC News Business April 23, 2023
NEW YORK -- The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports.Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.A... + full article
New York Post USA Business May 04, 2023
A trans comedian who briefly appeared in a less-buzzed about Bud Light ad during a Super Bowl — which promoted gender equity — slammed the beer maker’s parent company for its handling of the Dylan Mulvaney controversy. Ian Harvie, a 54-year-old actor who transitioned from... + más
Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign | Fox Business
Bud Light’s Controversy Over Dylan Mulvaney, Explained | MarketWatch
Newsweek USA Nation April 27, 2023
Restaurant pours of Bud Light dropped below those of Coors Light in the weeks following Anheuser-Busch's controversial partnership with transgender influencer Dylan Mulvaney.Bud Light and parent company Anheuser-Busch have faced backlash since partnering with Mulvaney this... + más
Who is trans star Dylan Mulvaney — and why is she suddenly everywhere? | New York Post
Bud Light disables comments on ‘countrified’ YouTube ad in wake of Dylan Mulvaney fiasco | New York Post
MarketWatch USA Business April 25, 2023
What Happened With Bud Light and Dylan Mulvaney? Heinerscheid took over ‘s (ticker: BUD) marketing role for Bud Light last summer, tasked with broadening the brand’s already formidable appeal. Statistica calls it the most recognized beer brand in 2022, tied with Corona and... + más
Nike makes Dylan Mulvaney sports bra model, days after Bud Light furor | Newsweek
Newsweek USA Nation April 18, 2023
nDonald Trump Jr. has angered some conservatives for calling for an end to the boycott of Anheuser-Busch, which started due to the company's partnership with transgender influencer Dylan Mulvaney.nA prominent GOP political committee has also received criticism after it... + más
Internet slams Bud Light's response after weeks of silence | Newsweek
Newsweek USA Business April 17, 2023
The Bud Light controversy rumbles as the beer brand broke its silence on social media—but would-be boycotters responded with fury.Earlier in April, Bud Light faced widespread criticism and calls for a boycott of its products after it sent personalized merch to transgender... + más
Joe Rogan weighs in on Bud Light controversy | Newsweek
Fox Business USA Business April 12, 2023
Beer Business Daily publisher Harry Schuhmacher told Fox News Digital that this is the biggest controversy he has seen. Bud Light suffered a bloodbath this past weekend. Consumers nationwide revolted against the nation's after it stepped recklessly into the culture wars... + más
NFL Playoff Scenarios | ABC News
Bud Light controversy is starting fights in bar, owner says | Newsweek
Newsweek USA Nation April 03, 2023
Bud Light is facing a boycott after partnering with transgender influencer and activist Dylan Mulvaney.On Sunday, Mulvaney posted a video to her 1.7 million Instagram followers in which she explained that Bud Light had sent her a personalized can with her face on it to... + más
Bud Light Signals New Era In Marketing | Forbes
Bud Light draws backlash after promoting trans activist Dylan Mulvaney, but marketing pros say it's a smart move | MarketWatch
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