Por: Fox Business Business April 22, 2023
Former Levi’s brand president Jennifer Sey discusses Budweiser’s patriotic ad release after Dylan Mulvaney partnership controversy, on 'The Bottom Line.’ Anheuser-Busch is rearranging the management of its Bud Light brand following a boycott by conservative drinkers. Bud Light marketing vice president Alissa Heinerscheid is taking a leave of absence and is being replaced by Budweiser global marketing vice president Todd Allen, The... + full article
New York Post USA Business April 25, 2023
Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data showing an alarming 17% drop, according to an industry research firm. The latest sales data from... + más
Who is trans star Dylan Mulvaney — and why is she suddenly everywhere? | New York Post
Bud Light disables comments on ‘countrified’ YouTube ad in wake of Dylan Mulvaney fiasco | New York Post
MarketWatch USA Business April 25, 2023
What Happened With Bud Light and Dylan Mulvaney? Heinerscheid took over ‘s (ticker: BUD) marketing role for Bud Light last summer, tasked with broadening the brand’s already formidable appeal. Statistica calls it the most recognized beer brand in 2022, tied with Corona and... + más
Nike makes Dylan Mulvaney sports bra model, days after Bud Light furor | Newsweek
New York Post USA Business April 22, 2023
The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report. Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen,... + más
Fox Business USA Business April 15, 2023
Mike’s Gemini Twin Lounge owner Michael Lamar discusses how Bud Light’s partnership with trans activist Dylan Mulvaney has caused sales to plummet on ‘The Bottom Line.’ Bud Light’s partnership with transgender influencer Dylan Mulvaney has led some conservative critics... + más
Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign | Fox Business
Bud Light boycott tears Republicans apart | Newsweek
Fox News USA Sports April 14, 2023
The 's main sponsor has been Bud Light, but the spotlight on the beer brand has never been hotter as it has caught flak over its partnership with Dylan Mulvaney. Mulvaney is a transgender influencer who also .The Bud Light partnership has garnered tons of publicity toward... + más
New York Post USA Life April 06, 2023
Advertisers’ new favorite spokeswoman is transgender — and critics are not happy about it. Dylan Mulvaney 26, who transitioned from male to female during beginning in March 2021, has reportedly earned from endorsements including fashion and beauty brands Kate Spade, Ulta... + más
Trans influencer Dylan Mulvaney reveals the results of her facial feminization surgery in a 'Swan Lake' and Old Hollywood-inspired video | Business Insider
Newsweek USA Sports April 06, 2023
Transgender influencer Dylan Mulvaney has secured another major partnership deal, days after Bud Light was criticized for partnering with her.Mulvaney, an actor and comedian who has been documenting her transition across social media, is now a sports bra model for Nike. It comes... + más
Dylan Mulvaney appears to respond to Bud Light backlash: Lot going on | Newsweek
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