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Lexus ‘Electrified’ Campaign Serves As Wedge To Brand’s New Identity

Por: Forbes Life April 01, 2023

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Lexus's fully electrified new RZ 450e.Lexus Lexus has been running its new advertising campaign heavily during the March Madness college-basketball tournaments that culminate in the next few days. But its “Lexus Electrified” initiative only marks the beginning of marketing the luxury marque’s determined transition to become the standard-bearer for battery-electric vehicles for Toyota Motor Co. The giant Japanese automaker has been... + full article



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