Por: New York Post Life March 09, 2023
Adidas still hasn’t figured out what to do with its $1.3 billion stock of unsold Yeezy sneakers after cutting ties with rapper Kanye West over CEO Bjorn Gulden outlined the company’s costly dilemma during a call with analysts Wednesday — noting that the options available to Adidas, such as rebranding the sneakers or , all have major downsides. “Depending on who you speak to, people will say you cannot destroy because it’s a... + full article
New York Post USA Business March 07, 2023
Adidas could be forced to burn as much as $500 million worth of Yeezy sneakers after hastily cutting ties with rapper Kanye West last year . The German sportswear giant is left with few good options for its Yeezy brand – a once-popular and lucrative segment of its business... + más
Yeezy without the Ye? Who is new sole owner | CNN
Adidas May Continue the Yeezy Brand—Just Without Kanye West | The Daily Beast
CBS News USA Entertainment October 29, 2022
Demand for Yeezy brand shoes is rising among sneakerheads after Adidas on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic remarks.In the three days since the sportswear giant's announcement, trade activity on Tradeblock —... + más
New York Post USA Business October 27, 2022
Kanye West’s Yeezy sneakers are flooding the resale market as many collectors unload the footwear in the wake of Adidas’ decision to stop selling the brand after the rapper’s rants. Google searches for “sell Yeezy” skyrocketed by nearly 600% worldwide on Oct. 26, the... + más
The Daily Beast USA Life October 27, 2022
When Adidas terminated its relationship with in the wake of his rampant anti-semitism, the company made one thing : they would “end production of Yeezy branded products, and stop all payments to Ye and his companies,” bringing “Adidas Yeezy business with immediate... + más
Will Adidas stop making Yeezys now? | Newsweek
Newsweek USA Business October 26, 2022
Adidas announced on Tuesday that it was cutting ties with Kanye West over his recent antisemitic remarks, leaving many to wonder: will the brand stop making Yeezys altogether?After garnering criticism over the last few weeks for repeated antisemitic comments, including writing... + más
Kanye West's Yeezys boycotted after antisemitic remarks: Too embarrassed | Newsweek
CNN USA Business October 26, 2022
New York CNN Business — “When it starts to get crazy, then run away,” Kanye West once sang. Adidas followed his advice. Where to start? After a social media uproar Adidas cut ties with Ye, the artist formally known as Kanye West (and ) joining the that have separated... + más
Adidas expects to lose $246 million in profit this year after cutting ties with Kanye West | Business Insider
Gap removes all Yeezy merchandise and shuts down YeezyGap.com | CNN
Business Insider USA Entertainment October 26, 2022
Adidas expects to lose $246 million in profit by the end of the year , the rapper and designer formerly known as Kanye West.The Germany sportswear company said Tuesday that it had ended its partnership with Ye, including ending production of Yeezy-branded products and stopping... + más
Adidas terminates partnership with Ye following rapper's antisemitic remarks | CNBC
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