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Vita Coco wants its coconut water to be your cocktail mixer — and your hangover cure

Por: CNBC Business February 10, 2023

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In this articleVita Coco water.Tim P. Whitby Getty ImagesFor nearly two decades, has sold its coconut water to health-conscious consumers as a fresh way to hydrate. This year, it's changing the pitch.The beverage company is pushing its namesake brand into new use cases and occasions, partnering with on a canned cocktail and marketing the drink as a hangover aid.Co-founder Mike Kirban compared Vita Coco's transformation to that of Ocean... + full article



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