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Nostalgia sells; nostalgia with a twist can be a smash

Por: Associated Press Life February 04, 2023

Nostalgia sells and marketers know it, having used the brands of yesteryear fully aware that consumers will open their wallets to scratch that sentimental itch.Those oldies but goodies keep popping up today, but increasingly with a twist. Companies continue to re-release snacks, entertainment and technology that millions of people grew up with, but tweaking them to create hybrids that possess the same heartfelt recognition, with a modern... + full article



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