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At its Charlestown design lab, Converse is putting reuse on full display

Por: The Boston Globe Business December 30, 2022

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If the Converse flagship store in Lovejoy Wharf is a candy shop, then about a mile away, tucked inside Schrafft’s City Center in Charlestown, is Willy Wonka’s chocolate factory.The Converse Concept Creation Center (or C4, as they like to call it) is, on a normal day, a hub of invention and design. This is where the team behind the footwear giant dreams up new ideas for its sneakers — there is a rack dripping with multicolored laces,... + full article



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